Free PDF Understanding Media in the Digital Age By Everette E. Dennis, Melvin L. DeFleur
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Understanding Media in the Digital Age By Everette E. Dennis, Melvin L. DeFleur
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- Sales Rank: #667338 in Books
- Published on: 2009-09-12
- Original language: English
- Number of items: 1
- Dimensions: 10.84" h x .58" w x 8.53" l, 1.90 pounds
- Binding: Paperback
- 464 pages
From the Back Cover
Key Features for Understanding Media in the Digital Age include:
- Full color, compelling visual program and complete multimedia resources (MyCommunicationKit).
- Traditional topic coverage and table of contents, with increased emphasis on media theory, and media’s impact on culture.
- “Big Ideas: Media Effects Explained” boxes, located throughout the book, provide a compact, theoretical background and introduction to many media theories.
- Media and Communications Digitology and weblinks (appendix) connect readers to interactive websites in the media industries and with critics and commentators.
- “Media Leader Insight” boxes, found in most chapters, provide access to original interviews conducted by the authors with leaders across the media industries
- Discussion questions in each chapter help readers think through the implications of important media concepts.
About the Author
Everette E. Dennis is the Felix Larkin distinguished professor of media and entertainment industries at Fordham University in New York City where he heads the Center for Communication. A noted author, foundation executive and institution builder he was founding director of the Media Studies Center at Columbia University, founding president of the American Academy in Berlin and author/coauthor of some 45 books on mass communication and media industries, including studies of digital strategies.
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